21SHARES

UK B2B Market Entry

UK B2B Market Entry

Led the marketing activation around 21shares' entry into the UK market following the landmark opening of the London Stock Exchange to crypto ETP listings — positioning the business as an early mover in Bitcoin and Ethereum.

Led the marketing activation around 21shares' entry into the UK market following the landmark opening of the London Stock Exchange to crypto ETP listings — positioning the business as an early mover in Bitcoin and Ethereum.

UK B2B Market Entry

Challenge

The UK represented a major new opportunity for institutional and professional investors, but entering a new market required more than simply launching products. 21shares needed to establish relevance, build awareness and create a strong market presence at a pivotal moment for the UK digital-asset ecosystem.

Goal

Establish 21shares as an early and credible player in the UK crypto ETP market and create momentum around the launch of its Bitcoin and Ethereum products.

My Role

Led the market activation strategy, bringing together product marketing, communications, campaigns, content, events and local market insights. I worked across teams to translate the global proposition into a relevant UK go-to-market approach and ensure the launch created visibility beyond the product listing itself.

Outcome

21shares was among the first movers to bring Bitcoin and Ethereum ETPs to the UK market, establishing an early presence at a significant inflection point for digital-asset adoption and creating a foundation for continued UK market development.