International marketing leader
Julia Ebner is an international marketing leader with experience across financial services, asset management, ETFs and digital assets — translating strategy into market-facing programs across EMEA, APAC and the US.
“Think Global. Act Local. Make an Impact.”
About
Marketing leader. Global mindset. Local impact.
With 8+ years in financial services and digital assets, Julia brings international leadership across B2B and B2C marketing, product launches, market expansion, distribution activation and integrated campaigns. Her perspective bridges traditional finance and the digital-asset economy.
Markets
Global
Audiences
B2B & B2C
Approach
Strategy to execution
Sectors
TradFi & DeFi
Expertise
Built for the moment where strategy meets the market.
Go-to-Market Strategy
Designing market entry and launch plans that align strategic ambition with commercial reality.
Product Marketing
Clarifying product value, audience relevance and the story that moves a proposition forward.
Market Expansion
Building the regional insight, activation model and momentum needed to enter new markets.
Partner & Distribution
Equipping partners and distribution channels with coherent, audience-ready marketing.
Brand & Growth
Balancing long-term brand strength with the discipline of measurable growth programs.
Integrated Campaigns
Connecting content, paid, events and partner channels into one strategic narrative.
B2B & B2C Marketing
Adapting the message and experience to institutional, intermediary and individual audiences.
Finance & Digital Assets
Navigating the detail and nuance of asset management, ETFs and digital-asset markets.
Portfolio
A selection of visual work.
21Shares
21Shares Rebrand
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21SHARES
UK B2B Market Entry
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21Shares
State of Crypto
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21Shares
German Savings Plan Campaign
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21Shares
Swiss Brand Campaign
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21Shares
Bitcoin Doesn’t Wait Campaign
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Career
A career across market-making brands.
International marketing leader with experience across EMEA, US and APAC, specializing in go-to-market strategy, market expansion, product marketing, partner activation, and integrated campaign execution within financial services and digital assets. Proven track record of building and executing regional marketing strategies, launching products across multiple markets, and working cross-functionally with distribution partners and commercial stakeholders. Combines strategic thinking with hands-on execution across brand, growth, and product marketing.
01
21shares / 21.co
Head of EMEA & APAC Marketing · Head of Market Activation · Senior Marketing Manager EMEA
Leading B2B and B2C marketing strategy across EMEA and APAC. Driving product launches, expanding into new markets, managing distribution partnerships, and building digital asset marketing capabilities at scale.
Sep 2022 - present
02
State Street Global Advisors
SPDR ETF Country Marketing Manager
Led B2B ETF marketing for markets like Switzerland, Germany & Austria. Developed strategic campaigns for equities and sector ETFs across regional and pan-EMEA markets.
Jul 2018 - Aug 2022
Contact
For leadership opportunities, strategic collaborations and conversations at the edge of finance and technology.
This is a personal website. All content, imagery and concepts are protected and may not be copied, reproduced or used without written permission.
