21Shares

Swiss Brand Campaign

Swiss Brand Campaign

Developed a Switzerland-focused brand campaign to reinforce 21shares' local identity and differentiate the brand as competition in the Swiss digital-asset market intensified.

Developed a Switzerland-focused brand campaign to reinforce 21shares' local identity and differentiate the brand as competition in the Swiss digital-asset market intensified.

Swiss Brand Campaign

Challenge

Switzerland was becoming increasingly competitive as more digital-asset providers entered the market. As a company founded and headquartered in Switzerland, 21shares had a strong local heritage — but needed to make that relevance more visible and distinctive.

Goal

Strengthen brand awareness and differentiation in Switzerland by showcasing 21shares' Swiss roots, expertise and connection to the local investment ecosystem.

My Role

Led the Swiss market activation strategy, translating the global brand into a campaign with a distinctly local relevance. I developed the market approach and worked across creative, content and media to ensure the campaign reflected what made 21shares different in the Swiss market.

Outcome

The campaign strengthened the visibility of 21shares as a Swiss-rooted digital-asset brand and provided a differentiated response to increasing competition in one of the company's most established markets.