21Shares
Challenge
Germany has a strong savings-plan culture, creating a significant opportunity to make digital-asset investing more accessible through established investment behaviours. The challenge was to connect 21shares products with this audience in a way that felt relevant, credible and easy to understand.
Goal
Increase visibility and consideration of 21shares products available through savings plans and strengthen engagement across the German distribution ecosystem.
My Role
Developed the campaign strategy and market activation, working closely with distribution partners to amplify the campaign across their channels. I coordinated messaging, campaign assets and partner activation to create a consistent customer journey from awareness to product consideration.
Outcome
The campaign strengthened the visibility of 21shares' savings-plan offering in Germany and demonstrated the value of partner-led marketing in reaching investors at scale through established distribution channels.